Observe
We independently review response times, calls, messages, appointments, sales conversations, CRM activity and follow-up.
Customer-to-Close audits for sales teams
Find the sales you're losing before your competitors do.
Revenue Blindspot audits every stage of your customer journey—from website browsing and first enquiry to telephone handling, sales conversations, CRM follow-up and retention—revealing where opportunities are being missed and exactly what to fix.
Independent Evidence-led Commercially practical
Illustrative audit lens
Evidence-ledCustomer-to-Close
46weighted controls
Every stage reviewed against a clear operating standard.
Enquiry response5-min SLA
First contactDiscovery
CRM continuityOwnership
Follow-up30 days
Example framework — not a client result
ObserveReal customer journey
ImprovePrioritised actions
Every stage of the customer journey, independently reviewed
01Website browsing
02Enquiry response
03Telephone handling
04Sales experience
05CRM & follow-up
06Post-sale & retention
The real problem
You may not need more leads. You may need to stop losing the ones you already have.
Lost revenue often hides in ordinary moments: a website that makes it hard to enquire, an enquiry answered too late, a missed call without a voicemail, a weak first conversation, incomplete CRM notes or follow-up that stops after a few days.
Individually, they appear small. Across a sales team, they cost revenue. Revenue Blindspot makes those moments visible, measurable and fixable.
Explore the audit framework1Website browsingClarity and ease
2New enquiryInterest is hot
3First responseSpeed and relevanceBlindspot
4ConversationDiscovery and value
5DecisionClarity and confidenceBlindspot
6Follow-upPersistence and timing
A complete review
A complete Customer-to-Close Audit
One clear process, from independent observation to practical improvement.
Diagnose
Performance is scored, evidence is collected and the highest-value gaps are prioritised for leadership.
Improve
Your team receives clear recommendations, practical standards and a structured 30 / 60 / 90-day action plan.
What we review
The moments that decide whether interest becomes revenue.
From the first website visit and ownership of a new lead to the review and referral after a successful handover, the audit tests the operating standards that matter.
Lead governance
Ownership, acceptance, response rules and cover when a salesperson is unavailable.
Enquiry response
Speed, personalisation, immediate calls and useful voicemail follow-up.
First contact
Energy, discovery, qualification, value-building and a clearly owned next step.
Website and digital engagement
Website browsing, enquiry routes, relevant videos and content that advances the conversation.
Sales experience
Needs confirmation, inclusive conversations, tailored demonstrations and decision-maker care.
Value and closing
Commercial confidence, trial closes, proposals and direct, respectful asks for the sale.
Follow-up and recovery
Purposeful contact, next-day follow-up, long-term nurture and opportunity reactivation.
CRM and retention
Notes, next-action ownership, continuity, handover, reviews, referrals and future sales.
30 / 60 / 90Action plan
REVENUE BLINDSPOT
Customer-to-Close
Audit Report
—evidence-led score
Leadership presentation Priorities
Quick wins
What you receive
Clear evidence. Prioritised actions. No generic consultancy report.
You receive a concise, leadership-ready audit that shows what is working, what is costing opportunities and what should happen next.
Executive performance scorecard
Evidence-backed findings
Customer journey breakdown
Immediate quick wins
Management recommendations
Scripts, standards and follow-up guidance
30 / 60 / 90-day action plan
Leadership presentation and discussion
Why Revenue Blindspot
Built from frontline sales experience.
Revenue Blindspot was founded by Jordan Humphrey after seeing how frequently strong enquiries were lost through slow responses, inconsistent customer handling, poor CRM discipline and follow-up that ended too soon.
“The purpose of an audit is not to catch salespeople out. It is to give leadership an honest view of the customer experience and a practical route to improve it.”
Jordan HumphreyFounder, Revenue Blindspot
Founding partner opportunity
A small investment compared with one missed sale.
A complete independent review, built to create measurable operational value—not another document that sits unread.
Customer-to-Close Audit
£3,000
Founding Partner Rate Standard price £4,500
- Full customer journey audit
- Evidence-backed report and scorecard
- Leadership presentation
- 30 / 60 / 90-day improvement plan
A quick 20-minute conversation
How much revenue is hiding in your current sales process?
Book a quick 20-minute conversation. We'll discuss your current sales process, where an independent review could add value and whether Revenue Blindspot is right for your business.
Book my 20-minute call Prefer email? hello@revenueblindspot.co.uk